High-frequency Words in the Titles of Visual Arts News in Major Local Chinese Newspapers (2016-2018)

The titles of newspaper articles give readers the first impression of what the article is about. Thus, the choice of words for a headline directly impacts on the newspaper readers. This study investigates high-frequency words that appear in the titles of visual arts news through an analysis of major local Chinese newspapers from 2016 to 2018. The purpose of this research is to identify the high-frequency words that appear in the titles of visual arts news in major local Chinese newspapers, with the aim to map out the public’s initial impression of local visual arts news. In addition, this research investigates how the newspapers concerned handle the titles of visual-arts-related news and if any differences prevail across newspapers. The focus of the research is on revealing the phenomenon, rather than providing an explanation or interpretation. Further discussion and research on this topic is recommended.